B-Line grew out of StudioBG, aiming to create a more intense and dynamic practice servicing our hotel clients. Innovation, passion and experience are our key tenets, driving us to provide clear, well-planned resolutions to often complex hotel project briefs. We seek value in our projects, demanding efficiency but never compromising on quality of offer.


We are well-travelled and have spent most of our working lives servicing hotel and resort projects in a broad spectrum of interesting and far-flung locations. We enjoy the challenges of cultural geography, collaboration with local partners and working closely with our team of expert consultants.


At B-Line, we don’t design places to suit the mass market – the hotel industry has changed dramatically and is now structured to target market segments. Understanding the way the market works is a vital aspect to delivering the right product. We have been working with hotel owners, developers and operators for many years and have an intrinsic knowledge of the value drivers across the spectrum of hotel projects. We are a commercially grounded practice and have a reputation for working on time and on budget.

Monday, 1 August 2011

‘Where do you fit in?’


Are you a hotel owner, a developer or an operator? Does a hotel mean the same thing to all 3?
Hotel Tower, Sowwah Island, Abu Dhabi

 
The owner wants an asset (and that can have an emotional value as well) – but is what the owner wants within his budget?

The developer aspires to build the best project for the least investment – but will he cut too many costs along the way?

Perhaps the most complex of the stakeholders, the Operator demands an innovative product which upholds the value of his brand and is designed with the best opportunities to succeed in an extremely competitive environment

At B-Line, we know how to smooth out the tensions, communicating constantly with all 3, listening to and understanding their individual needs and making sure the design addresses their issues. It’s a fascinating, challenging role and getting the balance right often leads to the most successful projects.
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